PUBLIC RELATIONS TOOLS AND TECHNIQUES

The reason we have public relations is to build good relations and improve understanding between a company and its publics. Public relations serves to promote awareness of the existence of a company and establish positive brand image which can be dissected into various tools and techniques that are effective in achieving these goals. 1. Sponsorship … Read more

THE MAIN MARKERS OF CULTURE FOR USE BY BUSINESSES

Culture is defined as “an integrated system of learned behavior patterns that are distinguishing characteristics of the members of any given society.” That culture includes everything that a group thinks and does, including its customs, language, material artifacts, and shared systems of attitudes and feelings.  Understanding a people’s culture can help businesses capitalize on their … Read more

OBJECTIVES OF PUBLIC RELATIONS    

Public relations is the state of the relationship between a company/brand and the public. Like other aspects of marketing promotion, public relations is used to address several broad objectives 1. Building Product Awareness When introducing a new product or relaunching an existing product, marketers can use a PR element that generates consumer attention and awareness … Read more