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We all hope to lead a healthy lifestyle, one that does not include sickness or battling diseases. We take good health for granted until we learn how precious it is when we fall ill. We have a worldwide pandemic that we are currently facing and staying alive each passing day has become the new greatest …
Culture is defined as “an integrated system of learned behavior patterns that are distinguishing characteristics of the members of any given society.” That culture includes everything that a group thinks and does, including its customs, language, material artifacts, and shared systems of attitudes and feelings.  Understanding a people’s culture can help businesses capitalize on their …
Starting a business can be very rewarding if you take into consideration the most important thing; your customers! In business studies class, they teach you that the aim of every business is to make profits but none of it is possible without taking into consideration the needs of your target audience. If you have identified …
No matter how much you make plans or how careful you are, there are no guarantees that life will unfold according to plan. At any time you could face an unexpected life change for example an illness, job loss or having to replace a faulty spare part in your vehicle. Right after discovering the growing …
Public relations is the state of the relationship between a company/brand and the public. Like other aspects of marketing promotion, public relations is used to address several broad objectives 1. Building Product Awareness When introducing a new product or relaunching an existing product, marketers can use a PR element that generates consumer attention and awareness …
Customer feedback is crucial for any business. The information you provide about whether you are satisfied of dissatisfied with a product or service is a great resource for companies to act upon in order to improve customer experience. Your opinion and reviews posted online helps a business like ours get a full picture of how …
There is something very gratifying for me when I see women succeeding, thriving and coming together to uplift each other and create change. It has been important for me to witness women around me do well in their lives because it sets an expectation that success and excellence are within my reach; that it is …
I have not met a single person that does not desire better for themselves. We are created with great potential to achieve great things. Everyone wants to succeed but then not everyone is willing to do what it takes to get there. All people that have had success in various areas of their lives will …
A positive mindset is important for everyday life. It is a mental and emotional attitude that chooses to focus on the bright side of life, expecting positive results. A positive outlook on life is something that is practiced and mastered over time. We don’t always wake up motivated. In fact there are days when the …